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"The State Board of Education and the Arkansas Department of Education proudly launch the My Child/My Student public awareness campaign for the fourth year. The goal of this campaign is to encourage positive, productive and ongoing communication between parents and teachers. To encourage conversation, which is essential to a child's academic success, the campaign provides parents with helpful information and tips they can use to discuss their child’s educational progress and goals. Additionally, teachers are provided questions, tips, and resources they can use to talk with a student’s parents or guardians."